Before we can start with business, we need to do research and study on companies at various stages that dealing with environmental issues. For example, Sony have to learned it from the hard lesson with its main product, PlayStation game systems.
Sony spending over $100 million building a supplier audit system to solve problems before they emerge with other company. In terms of Sony entertainment products, all Blu-ray Disc Player parts and all other products that are lead and cadmium-free, based on EU ROHS directive being limited, and major plastic parts of the Blu-ray Disc Player that are free of predominated flame retardants.
In late 2008, Sony reduced Blu-ray Disc Player packaging volume about 55% on select models. This resulted 43% reduction of CO2 emissions as a result of more efficient shipping the environment and creating better environment for us.
Currently, Green Wave such as Sony are facing two fundamental forces which is:
These drivers are transforming of market dynamics. The business organization are do it the old fashio ways by obsolete and imposing challenges that every company. This indirectly creates opportunities for Eco-Advantage.
The Natural Forces of Environment
Under the Wave lies an assortment of local, regional, national, and worldwide environmental problems that limit business choices in the marketplace require management attention. In addition, some of the issues from water shortages to climate change, threaten to restructure markets as well as the planet. Not only that other companies that directly or indirectly related will also facing smaller impacts. But all of them provide opportunities for those who will react in most creatively and efficiently.
Some environment issues such as ozone layer depletion are being managed pretty well already.
Others verge on crisis. The most pressing issues, like climate change, promise to affect every business, large and small, in every industry. Others are strategically important for business only in certain contexts. And there are a dozen more issues with industry which can bring specific impacts that could also be significant to the global worlds.
People being asking what that makes these pressures a matter to their business strategy ?? The answer actually lies under terms of our economy rests on the asset base of the natural world. This is because all the natural resources are threatened ripples will move through society and across the all the corporate world.
These issues are very complicated. The fact that the underlying science are often complex and even contradictory at times, makes the situation even more volatile and environmental policy making highly contested. Some public policy choices could drive whole industries into obsolescence. Can the coal business survive in a carbon-constrained world? According to the research, those affected will not go quietly. In fact, coal companies are working hard to shape the direction of climate change legislation or action.
On the other side of the ledger are companies and industries that will be crippled if we don’t take action to stem environmental losses. The skiing industry will be just one small symbolic that show economic loss if global warming and energy constraints continue on their current path such as airlines, transportation, and all energy-intensive businesses are hang in balance. Everyone’s insurance costs will rise if reinsurance jack up rates to handle the growing claims from climate change-related natural disasters.
The diversity of environmental issues, variety of interests, and range of scientific uncertainties can be daunting if not only executives can just throw up their hands in despair and confusion. Companies require stay on top of these and encounter the challenges no matter how complex, both to reduce risk and to pounce on emerging opportunities for their business.